Vans, the southern Californian based action sports & lifestyle footwear manufacturer sold its first pair of skate shoes back in '66 and are now one of the world's pre-eminent technical skate shoes brands, combining professional skater-led design with cutting edge style and comfort.
Vans skate shoes became a must for any skate boarder in the 70's. Womens skate shoes and mens skate shoes made a huge come back when bmx riding took off. Vans footwear had "the sole of bmx" in the ad campaigns of the time.