Following an inspirational trip to Tokyo, Superdry was created in 2003. With a view to becoming a brand that focussed purely on high quality directional products, fused with vintage Americana fabrics along with Japanese inspired graphics.
From Humble beginnings in the UK, Superdry is now sold globally in over 20 countries. Celebs such as the Beckham’s, Jude Law and Kate Moss are all regularly seen sporting Superdry’s distinctive styling.
The thought behind Superdry has always been to offer designs that go that little bit further than the norm. Whether that be design twists, fabric qualities or treatments; the aim is to always offer the product at realistic and accessible prices. As the Superdy production line never ceases to impress, we have recently seen the much-anticipated introduction of luggage bags, watches and retro footwear!
