Near the end of the 80's Reebok gained huge success with Reebok Pump shoes along with the well known slogan "Pump it Up". Although, Reebok was doing excellent in sales during the 80's and early 90's business slowed up in the late 90's. They lost around 7 million dollars during this time period and had to lay off many workers. After many struggles Reebok was trying to get back in the market. In 2002-2003 Reebok came out with the Rbk line. The RBK line was mainly geared to the younger Hip Hop crowd.
This was a wise move for Reebok, because they were doing something very different. The RBK line proved to benefit the company with the G-Unit collection and the S. Carter collection which really helped put them back in the game. Everyone knows Reebok is definitely not the #1 company, and many people will say that Reebok is over doing it with the Hip Hop stars. Regardless to what we think, Reebok is still here doing what they do best and that’s selling shoes. Reebok has signed their first skater "Stevie Williams" and he has a skateboarding shoe available called the DGKs. I guess they are trying to knock Nike’s SB line out the box......YEAH RIGHT!!
