LRG Clothing, L-R-G Streetwear, Lifted Research Group fashions, or the Roots People; No matter what you call the streetwear clothing brand officially known as LRG, you know LRG clothing is one of, if not the hottest brand from it's inception in 1999.
LRG clothing was founded in 1999 by Jonas Bevacqua and MC Robert Wright in Orange County, California. The two LRG founders met intially while collaborating Hip Hop music with Wright's crew, who was introduced by a co-worker.
Wright was an established designer and MC who wanted to create his own clothing label, who, prior to LRG, worked with various urban, hip hop, and skater clothing companies such as Quiksilver and O'neal and other private labels.
