Diesel
How many of you knew that Diesel is an Italian Denim Label? Founded and still owned by Renzo Russo, the company was first formed back in 1978, but it wasn’t until 1985 that Renzo completed his acquisition of the entire company and really began pushing the Diesel jeans brand forward. 1996 saw the opening of the first Diesel jeans store, in Lexington Avenue, New York. This was the first of many, and as we enter the 2nd decade of the century, Diesel clothing can be found in around 5000 stores worldwide, as well as 300 Diesel specific stores! Diesel is renowned for producing top quality denim, and the Diesel denim programme continues to grow annually, until we are completely spoilt for choice! My fave is the Diesel Kurren jean but we sell so many different fits, I fall in love with another pair every season!
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