Diadora is the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy, a tradition that began in 1948 when the company's founder, Marcello Danieli, first began working in the trade as a young boy. During the economic boom of the sixties, people began to enjoy prosperity and increased recreation. Skiing became popular and Danieli once again met the needs of the market by manufacturing ski boots and the first apres-ski boots.Next, Diadora introduced running shoes and shortly thereafter, tennis shoes. With the seventies came a young generation whose explosive interest in athletics initiated a boom in the sporting goods industry!
